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Thematic Reports Mainstreaming and Anchoring  
   

3.2. Anchoring

 
Anchoring means finding or building sustainable institutional arrangements for the running and maintenance of innovative projects.

Probably obligatory, innovative projects have to emerge first before they can get anchored. We have observed that a specific experimental environment is necessary to let new ideas develop. So, the main recommendation here is to provide the basis for such “local innovation systems” - the Berlin neighbourhood funds system can be a model here. In this model, a residents' jury was given the responsibility for a certain budget. It could be shown that the selection was careful and sensitive and secured high acceptance in the neighbourhood, even more: in this environment ideas could emerge which wouldn't have had a chance of implementation in a departmentally organized mainstream funding system.

For such innovative projects, the question of anchoring is important: how is their maintenance secured in the future? We have shown that possible institutional arrangements include public ownership, private ownership and partnerships. However, if a private partner is sought to take over or step in, he has to be attracted by incentives or “gains”. Across our cases we have identified four potential “gains”, which can be offered from the public sector to private partners:

  1. a planning gain in terms of more flexible handling of regulations in certain areas,
  2. a monetary gain like grant schemes or shared responsibility; but also: income through the creation and establishment of new markets. For example, there is evidence that newly developed training schemes, which were designed within neighbourhood management projects, carried on self-financed by the fees of attendants;
  3. a critical mass gain and
  4. a public domain as the project will be known and positively connotated.

In other words, the resources which can be offered in exchange for responsibility and finances taken over by non-public actors are land, labour force, a market for products, PR value and not least a stable operating environment.


Local Level

For decision-makers at local level we recommend that every project decision should include an exit strategy. Whilst it can be sensitive to carry out a project as an experimental one-off activity in its own right – like e.g. a festival -, other projects can show market-based, network-based, public sector based or third sector based exit strategies. These have to be developed at a single case level, but they should be elaborated right from the start. On basis of such a strategy, appropriate incentives can be sought timely.


National and European level

European funding and national funding and legislation - as the framework for action - should allow projects to generate income, which is a necessity for any market-oriented exit strategy.

 
   
3.1. Mainstreaming   Appendix 1. Case Evidence Mainstreaming (Draft, 10.10.2003)  

ENTRUST is a research project supported by the European Commission under the Fifth Framework RTD Programme and contributing to the implementation of the
Key Action 4; “City of Tomorrow and Cultural Heritage" within the Energy, Environment and Sustainable Development thematic programme
Contract n°: EVK4-CT-2001-20007