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Recently, the private sector has been encouraged to become more involved
in social, cultural and environmental issues outwith its immediate
concern. Sponsorship, grant making trusts, fund raising for ‘worthwhile
causes’ have become a way in which business can show a ‘human face’.
There are some examples of Corporate Social responsibility from the
Entrust case study areas:
-
“…national
companies, have sponsored the operation by supplying construction
materials and sponsoring the preparation of the architectural
projects” (Lisbon)
-
“In several previous years, corporate social
activity has developed in Vilnius. These are cases of e.g.
assistance to cultural activities, help for disabled, homeless
people, donations to development of city’s green areas, etc…20% are
involved into regeneration of Uzupis/Paupys (e.g. have supported
initiatives, organisation of area’s events, social activities of
area’s inhabitants, and other). However, the situation seems to
become more favourable as additional 28% of surveyed businesses
intend to support the area’s development in the nearest future
(Vilnius)
- “The
involvement of individuals from the commercial sector on social
economy boards, e.g. the Managing Director of a local building
company sits on the board of the GI trading arm – he gets no
personal benefit. GI has an annual Open Golf event, attracting
businesses to participate. This raises £7000 per annum that is given
as grants to community groups.” (Glasgow)
- “Part
of the objectives for the business network in Nord-Vest and Kgs.
Enghave” (Copenhagen)
Not
all countries appear to have developed the approach. “…the CSR
strategies are anchored only to a low extend. We only know individual
enterprises which send their managers to social facilities for a few
days. In disadvantaged areas no considerable experiences have been
gathered” (Hamburg)
(see appendix 4) |
