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Understanding motivation is an essential early step in developing a
partnership, in particular a public/private partnership.
Conveniences, common interests and tangible results have to be
clarified. Why should the private sector be involved in regeneration?
What is in it for them? (The title of this paper comes from Kongens
Enghave in Copenhagen – one of the Entrust case study areas. Nokia had
opened its Scandinavian headquarters adjacent to the regeneration area -
was this an opportunity to get the private sector involved? But
what’s in it for Nokia?). |
